The Advisory Council of D2CIA represents a distinguished body of policy experts, industry leaders, and strategic advisors committed to strengthening India’s Direct-to-Consumer (D2C) and Direct Selling ecosystem.
With deep expertise across government, regulatory frameworks, industry operations, and institutional governance, the Council plays a critical role in aligning industry growth with national priorities, compliance standards, and global best practices.
The Council actively contributes to building a transparent, compliant, and future-ready ecosystem, fostering trust among businesses, regulators, and consumers.
Our Strategic Role
The Advisory Council provides leadership and guidance across:
- Policy Advocacy & Government Engagement
- Regulatory Alignment & Compliance Frameworks
- Industry Standardization & Ethical Practices
- Strategic Business & Growth Advisory
- Ecosystem Development (Industry–Government–Consumer)
Advisory Council Members
Dr. M. A. Alim is a distinguished economist and policy-oriented leader, holding a Doctorate in Economics with distinction in Financial Micro Economics, with advanced academic exposure across India, the UK, and the United States. He is a Double Gold Medalist, recognized for excellence in the field of Economics.
With extensive experience across Central and State Government, he has contributed to key ministries including Tourism, Science & Technology, Transport, Information Technology, and Youth Services & Sports, gaining deep expertise in policy execution, governance, and economic development frameworks.
He has also played a pioneering role in entrepreneurship and sustainability, including early adoption of solar energy solutions in remote regions, later scaled by government agencies.
As an entrepreneur, he leads a green manufacturing initiative, focused on zero-effluent operations, environmental sustainability, and community-driven CSR initiatives including education and afforestation.
As National Chairman of D2CIA, he drives:
- Policy alignment with government frameworks
- Industry governance and compliance
- Sustainable growth of the D2C ecosystem
- Institutional collaboration and stakeholder engagement
Editor-in-Chief – Direct Selling Today | Direct Selling Consultant | Business Setup Expert (India & Nepal) | Keynote Speaker | Podcast Host | Speaker – Consumer Affairs
Mr. Rahul Sudan is the Founder of D2CIA and a leading voice in India’s Direct Selling and Direct-to-Consumer ecosystem.
As the Editor-in-Chief of Direct Selling Today, he actively shapes industry discourse, promotes compliance awareness, and drives knowledge-sharing across the sector.
With extensive experience in business setup and direct selling consultancy across India and Nepal, he has supported numerous organizations in building compliant, scalable, and sustainable business models.
He is a recognized keynote speaker and thought leader, engaging with policymakers and industry stakeholders on consumer protection, regulatory compliance, and ecosystem development.
His leadership has been instrumental in:
- Building national-level industry representation
- Driving policy advocacy and regulatory engagement
- Strengthening governance and compliance awareness
- Enabling collaboration between industry and government
Advisor – D2CIA
Mr. Romesh Puri is a distinguished former officer of the Indian Economic Service (IES) with over 34 years of service in the Government of India, recognized for his expertise in economic policy, regulatory frameworks, and strategic governance.
He has served across multiple Central Ministries, playing a key role in policy formulation, implementation, and high-impact government initiatives, supported by strong analytical and research-driven decision-making.
A seasoned governance professional, his expertise includes:
- Policy formulation and strategic planning
- Regulatory compliance and governance frameworks
- Stakeholder engagement and institutional coordination
- Administrative leadership and program execution
With deep insight into India’s regulatory landscape, he contributes strategic advisory and policy guidance to industry bodies, including the growing D2C and digital commerce sector.
His association strengthens D2CIA’s ability to engage effectively with government institutions and regulatory authorities.